Website Redesign and content restructuring

Industry: Freelance Carpentry & Craftsmanship

Challenges:

  • Visual presentation did not reflect quality of services.

  • Layout contributed to navigation difficulties.

  • Impaired website function (speed, contact form, photo galleries).

Approach: Redesign focused on usability and clarity.

After Redesign

Before Redesign

Key Improvements:

  • Simplified the site navigation

  • Improving the visual hierarchy of the content

  • Simplifying page layouts and photo galleries to improve website speed

  • Revising copy to highlight services more clearly

  • Strategically use higher quality photos to replace heavy text blocks

  • Introduced cleaner color palette

Services Provided

  • Logo Redesign

  • Copy Refinement

  • Content Reorganization

  • Call-to-Action Design

  • Visual Hierarchy Improvements

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